The time may eventually arrive where you decide the moment is right to move into a new home.
You may have received a new job offer, or you're just looking for a new experience. Whatever the case, the first step in the process is to list your property.
With the help of a real estate agent and online services, putting your home up for sale has never been easier. And in all likelihood, you'll find a buyer quickly based on recent trends in the housing market.
According to the Standard & Poor's 500 Indices, home sales and prices are rising. In fact, sales in June 2016 were at the highest rates since January 2007, just before the housing bubble popped. Depending on where you live, the market may be even warmer. Cities like San Francisco, Portland and Austin, Texas, are all areas where homes are being snatched up more quickly than imaginable.
But you don't have to live specifically in those hot markets for you make a quick sale. In order to attract plenty of offers, you'll want to focus on making your listing as appealing as possible, no matter if you live in an urban or rural area.
Language is key
According to Zillow, location-based phrases and keywords are important. For example, if your home is located in a city, incorporate terms such as "downtown," "heart," "train" and "subway" to appeal to potential buyers who take city perks in heavy consideration.
By utilizing some of those keywords or close enough variations, you're showing your home is unbeatable when it comes to its distance from the downtown area and that public transportation is close by. Your target audience is also important, because older millennials are now entering the phase in their lives where it may be time to settle down.
Even though a good portion of the generation has access to a car, nothing beats the proximity of public transportation as a way of saving money and avoiding traffic.
Other urban-specific terms you want to include in your listing may include:
If you're listing is in the suburbs, you'll have to utilize a different list of keywords and phrases. Some suburbs resemble the more typical areas, where cul de sacs are plentiful. Other suburban neighborhoods might have a more urban feeling to them, even if they aren't near a major city.
Even so, suburban homes can use the same set of keywords and phrases to appeal to potential buyers. When creating your listing, focus on the attributes of your home to make it more attractive. Highlight the size of the backyard, how many cars can fit into the garage and how rooms can be specifically used.
Other keywords you might want to use are:
- Paver patio
- End unit
- Professional landscaping
- Game room
One term you should always try to use is "award-winning." When describing the school district the house is in, describing the merits of the school will help draw the interest of buyers who are also parents.
Rural homeowners also have their own set of keywords and phrases that will help spice up a listing. Because your home is surrounded by nature, that should be the focal point. Be sure to emphasize the square footage your home is, as well as how many acres of land the property sits on.
If you are trying to sell a rural home and also own a farm, be sure to emphasize your farm as it relates to agriculture and producing crops. You don't want to confuse someone who might think you're referring to farmer's markets
Specific keywords you should consider putting in your listing include:
As a bonus, highlight the distance your home is from any nearby bodies of water and nature trails.
Creating a listing is not something that can be completed shortly and without much thought, otherwise, your home might not get that much attention. Urban, suburban and rural sellers should all utilize some area-specific keywords to drum up interest in their listings.